Visual Identity
Logo Design
Eyespy is a company specializing in high-quality binoculars. For this project, I developed a campaign that uses visual storytelling and humor to highlight the brand’s focus on exploration and detail. The visual identity includes a logo and poster design that align with the theme of discovery and seeing the world up close.
The Eyespy logo is minimal and modern, with a subtle nod to binoculars in its icon. Two circular shapes, connected by a horizontal line, represent the lenses and bridge of the binoculars.
Clean, bold lines give it a contemporary aesthetic, while the simplicity ensures strong adaptability across both large and small formats.
