Visual Identity
Art Direction
Magnetic Magazine is an online publication specializing in music and culture featuring interviews, premieres, mixes, charts, gear reviews, industry news, op-eds, and more. Magnetic focuses on the cutting edge and is the perfect intersection of electronic, indie, and hip-hop.
Founded in 2011 by BPM Magazine founder/publisher, David Ireland, and editor Rob Simas, Magnetic was designed to move in real-time. The content is an ever-evolving amalgamation of what our editorial team considers to be fresh, disruptive, and inspiring.
For this project, I designed a printed edition of Magnetic Magazine, originally an online publication based in Denver with a global network of editors and contributors. After building a strong digital presence, the team saw the need for something tangible—something readers could pick up at music festivals, art shows, and cultural events.
The design style is bold and energetic, infused with nostalgic references to the 1980s. Strong colors, striking typography, abstract compositions, and unconventional layouts- such as upside-down text and overlapping elements- create a dynamic visual language.
This combination speaks to a target market that values both music history and contemporary creativity.
