Visual Identity
Print Design
Art Direction
NUXE - The French beauty brand NUXE offers results - driven skincare with a high percentage of carefully selected natural and effective ingredients that are scientifically proven. These ingredients are perfectly blended into wonderfully fragrant formulas with amazing textures, delivering visible results and a delightful sensory experience. NUXE is behind some of the beauty world’s most iconic products, including the multifunctional Huile Prodigieuse.
I selected the theme and concept for the photographs. I focused on showcasing the product’s texture with a clean, minimalist style.
1 : 1 SOCIAL MEDIA PICTURE
This image was designed for SoMe, I incorporated a pouring oil element. This was intended to showcase the product’s functionality, consistency, and create instant recognition, ensuring it is quickly identifiable and understood while scrolling through a feed.
For this image, I experimented with water drops, which I felt added a sense of freshness, cleanliness, and purity, enhancing the product’s natural and luxurious qualities.